The European market for functional beverages is growing, with dairy milk the top category (49% share of 2020 global launches). To enhance dairy’s reputation with consumers as a healthy choice, adding probiotic ingredients can help provide additional benefits, like support for digestive health, immune health, and protein absorption.
In this rapidly evolving market, where consumers face unprecedented choices, its critical for products to provide well-supported benefits. Download the Infographic, Growing Demand for Beverages with Probiotic Benefits, to learn more about providing market differentiation by choosing research-supported ingredients with substantiated benefits.
