For more than a century, T. Hasegawa has mad "Life Taste Better" through custom flavors and fragrances developed for the world's top food and beverage brands. T. Hasegawa is recognized around the world for its innovation and product differentiation, which builds its clients' product flavor to unparalleled standards. Through a passion for culinary creation and a strong faith in the power of aroma and taste, T. Hasegawa's flavor experts work to improve the way we experience food and beverages.
T. Hasegawa USA
Latest Content
Dairy alternatives have a taste problem – flavor science is closing the gap
Paid for by T. Hasegawa USA
Taste remains the biggest barrier to adopting dairy alternatives. Here’s how flavor science is solving it.
Sizzling science: How flavor technology can save the plant-based protein category
Paid for by T. Hasegawa USA
The $1.25 billion plant-based proteins category is struggling, and it’s largely due to taste. How can flavor science help develop satisfying and authentic tasting options?
Turn up the heat (but make it sweet): How new technology is exciting the senses with sweet heat flavors
Paid for by T. Hasegawa USA
Sweet heat is one of the biggest food trends right now, fueled by younger consumers seeking exciting food experiences – how are new flavor technologies perfecting the unique blend of sweet and spicy?
Related Resources
Top Food and Beverage Flavors of Summer 2026
What flavors will define summer 2026? From global celebrations to a renewed sense of regional pride, T. Hasegawa’s Summer 2026 Flavors Report explores the sweet and savory trends inspiring food and beverage excitement this season.
Vibrant, Fresh Citrus Taste That Lasts
At T. Hasegawa, we make life taste better™—with fresh citrus taste!
Better Tasting Foods for a Plant-Based Diet
Introducing PLANTREACT™. T. Hasegawa is redefining plant-based flavor with PLANTREACT™, a natural, science-driven flavor technology designed to replicate the complex, savory taste of animal proteins in vegan foods.