Archives for February 8, 2005

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Marketers facing new taxes

Marketers of fast moving consumer goods in Russia may now think twice about using free samples to promote their products, following a decision to tax them. Angela Drujinina reports.

Coca-Cola to use Splenda logo on new Diet Coke

Sales and consumer awareness of sweetener from UK manufacturer Tate & Lyle look set to rise as number one global soft drinks player launches a new version of Diet Coke, complete with Splenda sucralose logo on the packaging, writes Lindsey Partos.

FAO advises calm reaction to recent BSE scares

UN-backed food organisation warns food producers and consumers to stay calm, after a few cases of mad cow disease are identified in Canada and the US, and last month the first case of Bovine Spongiform Encephalopathy (BSE) in a goat.

Russia takes green approach to vodka advertising

With the Russian authorities keener than ever to clamp down on the widespread advertising of alcoholic drinks in a bid to curb a growing health problem, drinks producers are looking for new ways to promote their wares without falling foul of the...