Archives for November 9, 2010

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How Coca-Cola keeps up with shifting consumer demands

By Caroline Scott-Thomas in Boston

The Coca-Cola Company has accelerated its launches of 'better for you' beverages in recent years but consumers often have conflicting preferences - how does Coca-Cola keep ahead of new trends?

Logo for sustainable palm oil launched by RSPO

By Katie Bird

The Roundtable on Sustainable Palm Oil (RSPO) has launched a logo that can be displayed on product packaging to inform consumers that the palm oil within has been sourced following RSPO rules.