How health claims could impact marketing ethics
The tough health claims environment in Europe could turn manufacturers towards more subtle – and maybe less ethical – marketing approaches, believes Henry Dixon of PR firm BDB.
Archives for December 8, 2010
PepsiCo pays a high price for a gamble in Russian dairy
When PepsiCo put up $5.4bn last week to acquire Wimm-Bill-Dann, it was seduced by the promise of high revenue growth but like any high-yield investment the Russian deal does not come without risks.
Campden predicts growing food industry interest in ‘sensory mapping’
Leading food research firm Campden BRI claims that its refinement of a sensory assessment technique called ‘Napping’ offers real potential for European food firms seeking to record the qualities of new products or consumer reactions to them.
Governments should force industry on salt reduction, says nutrition expert
Strategies to reduce sodium in populations should “force industry compliance” through government regulations and laws, according to an editorial in Nutrition.
Fibre boosts texture, nutrition in smoothies, says Roquette
Roquette has identified fruit smoothies as a good vehicle for its Nutriose fibre ingredient as it can providing more body and mouthfeel, boost fibre content and fits with the natural, clean label image.
Study reveals social media brand marketing potential
Social media may have value as more than just a listening tool for marketers, with 15 percent of users more likely to buy social media-advertised brands, according to a new study.
‘Connect the dots’ between products and healthy eating, says NPD
Food manufacturers should focus on communicating specific product benefits rather than educating consumers generally about healthy eating, according to a new report from the NPD Group.
NIH panel publishes new guidelines for food allergy diagnosis
New guidelines for diagnosing food allergies aim to reduce the risk of inaccurate diagnoses and provide consistent treatment strategies, according to the National Institutes of Health.
Europeans and Chinese unite over liquorice extracts
Beijing Gingko Group (BGG) has signed an agreement that will see the European branch of Premium Ingredients International (PII) become the exclusive distributor of BGG’s liquorice extracts.