Archives for July 18, 2011

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Soy story 2: Rejected soy players resubmit cholesterol health claim

By Shane Starling

Just days after its soy protein-cholesterol reduction health claim was writ into the European Union register of rejected claims, the soy industry has re-entered the game with a fresh submission it says has learnt hard lessons from last year’s EFSA rebuttal.

Sodium: Campbell u-turn a cautionary tale, say branding experts

By Elaine Watson

While Campbell Soup’s reduced sodium u-turn pales into insignificance when compared with the New Coke debacle, it should serve as a cautionary tale for all food manufacturers embarking on reformulation work, according to marketing experts.

Study reveals prevalence of cod mis-labelling

By Nathan Gray

Less expensive species of fish are being labelled and sold as Cod to improve profit, whilst endangered species of Cod are being passed off as ‘sustainably sourced’, according to new research.

Beverage brand loyalty in freefall as consumers turn 'super fickle'

By Elaine Watson

With brand loyalty in the beverage aisles “in freefall” manufacturers have to work harder to excite consumers with new ideas from retro-style acid phosphates to drinking vinegar and Horchata, according to market researchers at The Hartman Group.

Does menu diversity lead to over-eating?

By Stephen Daniells

Repeatedly being offered the same foods may lead to food ‘boredom’ and decrease energy intakes in women, but variety may actually increase caloric intake, suggests a new study.

Coca-Cola: Middle classes ‘somewhat confused and fragile’

By Elaine Watson

While the middle classes in developed markets had emerged from the economic downturn “feeling somewhat confused and fragile”, Coca-Cola still generated robust volume growth in North America as well as faster-growing emerging markets in the second...