Archives for September 29, 2011

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Dispatches from the ADA conference 2011

Bazi launches bid to dominate new healthy energy shot market

By Elaine Watson

The firm behind Bazi – an antioxidant-rich energy shot claimed to trump rivals in the nutrition stakes – reckons it could be a $100m brand in four to five years as consumers look for something that will give them more than a caffeine blast.

Commission moves to help olive oil industry

By Jane Byrne

As demand for olive oil falls and prices follow suit, the European Commission is intervening to ensure beleaguered producers tender for aid so they can store their surplus.