Archives for May 1, 2018

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Essentia CMO: ‘Quite frankly, this brand is on fire’

By Elaine Watson

Essentia positions itself as a “supercharged ionized alkaline water that’s better at rehydrating,” but its recent meteoric growth 20 years after launch (sales surged 84% to $136m in measured channels in the year to March 25, 2018*) reflects a shift in...

Walmart backs potassium salt petition

By Elaine Watson

Walmart has joined a growing number of food retailers and manufacturers backing a citizen’s petition from NuTek Food Science asking the FDA to allow ‘potassium salt’ as an alternate name for potassium chloride on food labels.

Gingen to launch to UK market

By Michelle Perrett

Gingen, the ginger-based drink from Thailand, is to be launched into the UK market after signing an exclusive distribution deal with Eurostar Commodities.