Archives for October 31, 2019

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Pilgrim’s Pride sees sales growth

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Pilgrim’s Pride sees sales growth

By Aidan Fortune

US processor Pilgrim’s Pride has reported a solid increase in sales for the third quarter of the year, driven by a growth in branded and prepared foods.

How to build a powerful brand in the low and no alcohol category

How to build a powerful brand in the low and no alcohol category

By Rachel Arthur

The low and no alcohol category is still very young: and as a result brand loyalty is weak. The challenge for brands is to attract and maintain consumers: but there's also an opportunity to build brand loyalty and become a defining brand in the category.

APAC October Headline News

APAC October Headline News

By Guan Yu Lim

Here is a list of top non-China APAC stories to take note of in the month of October.