Archives for January 18, 2024

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[Video] ELAVI's journey to Costco and reinvigorating its brand

Startup Spotlight

[Video] ELAVI's journey to Costco and reinvigorating its brand

By Deniz Ataman

Participating in Costco’s RoadShow and interacting directly with consumers to sample its gut-friendly, cashew dessert spreads gave WOC-founded startup ELAVI insights that would have “cost thousands of dollars” to acquire elsewhere, allowing it to make...

How to market alcohol-free alternatives responsibly

How to market alcohol-free alternatives responsibly

By Rachel Arthur

Alcohol-free alternatives provide a welcome option to the increasing number of consumers who choose not to drink. But there are growing concerns that branding similarities to alcohol could mean that alcohol-free alternatives act as a gateway into alcohol...

Colombia’s sugar reduction tax targets confectionery

BALANCING HEALTH AND INDULGENCE IN CONFECTIONERY

Colombia’s sugar reduction tax targets confectionery

By Anthony Myers

The global landscape of food consumption is undergoing a significant shift with the introduction of sugar taxes in over 120 countries. These initiatives are primarily aimed at guiding consumers towards healthier lifestyle choices by reducing the intake...

How confectionery embraced ‘healthy indulgence’

BALANCING HEALTH AND INDULGENCE IN CONFECTIONERY

How confectionery embraced ‘healthy indulgence’

By Anthony Myers

Consumers are increasingly focusing on their health without compromising on taste, which is why healthy indulgence has become a serious trend. Millennials (Gen Y) and Centennials (Gen Z) are looking for foods and beverages that are tasty, good for you,...