Archives for June 21, 2024

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Taking the consumer pulse in the current biotics market

Taking the consumer pulse in the current biotics market

By Asia Sherman

At the recent IPA World Congress + Probiota Americas event in Salt Lake City, market research firm FMCG Gurus presented the current biotics landscape, painting a picture of a consumer base focused on day-to-day needs and value for money.

Purely Elizabeth debuts ad campaign, reflects YoY sales growth

Purely Elizabeth debuts ad campaign, reflects YoY sales growth

By Deniz Ataman

Granola and breakfast brand Purely Elizabeth premiered its large-scale advertising campaign around wholesome nutrition last month following a 56% sales growth rate YoY during its first quarter, the company’s CEO and Founder, Elizabeth Stein, told...

White House urges delay of EUDR

White House urges delay of EUDR

By Jane Byrne

The Biden administration has urged the EU to delay the implementation of the EU Deforestation Regulation (EUDR) until its "substantial challenges" are addressed.