Superguts' Target expansion underscores new retail playbook for addressing Ozempic era demands
Demand for GLP-1 support products helped gut-health brand Supergut triple sales in the last year and opened retail doors, including at Target.
Archives for October 15, 2024
SAUZ cracks mainstream pasta sauce category with new flavor, Target partnerships
Pasta sauce brand SAUZ increased its manufacturing to produce 250,000 jars as it lands in 1,825 Target locations in addition to debuting a new flavor.
Will alternative meats thrive in frozen? Circana shows growth
Meat alternative sales dropped in the last four years, but all is not lost for the segment which has opportunity to thrive in the frozen department with a particular focus on convenience, value, ingredient quality, diverse formats and new flavors,...
REBBL bulks up protein offerings with 26-gram shake, featuring upcycled EverPro ingredient
Functional beverage brand REBBL is delivering on consumer demands for sustainability and enhanced macronutrient content with its new shakes that contain 26 grams of plant-based protein blend, including an upcycled barley.
Brands risk forgoing their cultural research – as Heinz recently learned
The slightest sniff of cultural insensitivity will generate social uproar, as Heinz recently experienced with a now withdrawn pasta sauce advert. But what is the real risk to FMCG brands of not doing their culture homework?
Future Food-Tech 2024
How two start-ups are improving food safety and quality with innovation
Food safety and quality are two sides of the same coin. But how is the process of making food not only safe but beneficial for the consumer being made more efficient?
New EU novel food rules countdown begins
Novel foods in Europe will be subject to new safety assessments early next year as the European Food Safety Authority updates processes to better reflect the changing landscape and potentially speed up approvals.
New synbiotic yoghurt offers novel solution for metabolic syndrome management – study
A synbiotic yoghurt could help reduce oxidative stress in adults with metabolic syndrome, according to a new RCT.
Dubai-based Linafsi prioritises flavour innovation, sales channel expansion to stand out in competitive healthy snacking market
Dubai-based healthy snack brand Linafsi is adopting several strategies to overcome stiff competition, including flavour innovation and localisation, exploring new product formats, and expanding sales channels.
'Emerging interest': Swisse seeks to pioneer Australia’s nootropics consumption with new energy range
Swisse is seeking to pioneer Australia’s nootropics consumption with the launch of three new SKUs designed for focus, memory, and stress management.
Sustainability victory: PepsiCo eyes thermal energy collaboration with new Greenhouse Accelerator APAC champion
Global food and beverage giant PepsiCo has granted the winner of its 2024 GreenHouse Accelerator APAC programme Alterno US$100,000 to develop its thermal energy solution, with an eye on further collaboration with the firm in this area.