Archives for February 13, 2025

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The total package: When fitting in is better than sticking out

Startup Spotlight

The total package: When fitting in is better than sticking out

By Elizabeth Crawford

US-based and category-creating startup Pastazerts shares tips to perfect packaging that quickly explains to consumers how to use a new product and its benefits while also maximizing shelf space and meeting retail buyers’ needs

Break up with paper packaging this Valentine’s Day

Opinion

Break up with paper packaging this Valentine’s Day

By Nicole Rycroft, founder and executive director and Ivy Schlegel, strategy lead for food and Beverage, Canopy

Since the 19th century, when the heart-shaped chocolate box was created by Cadbury, people have exchanged red and pink boxes, overflowing with love-filled chocolate