
Why the smartest food marketing begins when everything goes wrong
From stolen chocolate to monochrome packaging, some of the food industry’s most effective marketing campaigns have grown out of operational problems rather than creative briefs

From stolen chocolate to monochrome packaging, some of the food industry’s most effective marketing campaigns have grown out of operational problems rather than creative briefs

Supermarkets globally are pouring investment into their own brand food and drink ranges as they look to capture more customer spend, with alcohol becoming an increasing important part of the mix

The United Arab Emirates (UAE) government has launched an app to bring its national nutritional labelling system to the next level

AI is transforming how F&B giants cut costs, boost efficiency and innovate faster — turning data into a powerful competitive edge

The deal includes the reopening of the Strait of Hormuz

Portable formats, Nestle KitKat, jelly sticks and more feature in this edition of Packaging Happenings

With FIFA forecasting a record $13bn in revenue from World Cup 2026, snack manufacturers are betting that football’s biggest tournament can deliver equally outsized returns

Social commerce and agentic AI are colliding to create a new commerce paradigm – and NielsenIQ says manufacturers and retailers need to get ahead of it now

Microplastics detected in Nestlé and Danone baby food pouches spark safety concerns


Alt dairy 2.0, personalised nutrition, and smart innovation feature in this edition of Science Shorts

Generative engine optimization is reshaping how brands get discovered

Calbee’s decision to strip colour from its packaging amid naphtha shortages is an early warning that the Iran conflict is beginning to fracture the petrochemical supply chains underpinning the global food industry


今月のPackaging Happeningsでは、一口サイズのバターや日本の栄養表示などを取り上げています。

Sales continue to fall, particularly in foodservice, but the company sees some signs of recovery

Is there a recipe for long-term food and drink brand success? Let’s explore…






Industry players, academics and researchers have cracked the code for better tasting alcohol-free drinks - in different ways


General Mills’ Arras ice‑cream plant plays a central role in the company’s sustainability strategy. Here’s what goes on behind the scenes

Gone are the days where protein drinks meant serious whey shakes at the gym. Protein soda is making the category much more fun

From $7 chips to $8 cereal, food pricing is starting to defy logic – and the consequences aren’t falling neatly on one side



Blended chicken-plant mince has outperformed real meat in APAC taste tests, though gaps remain across the category in flavour, appearance and compositional balance

This edition covers Japan’s sodium labelling shift, Asahi’s profit dip post-cyberattack, silkworm protein for health, and more





Rice for weight control, functional dairy tech and more feature in this edition of Science Shorts


Kellogg’s 2023 split was sold as a focus play. Less than two years later, both companies had been sold. So what was the split really for?

Heritage snack firm Asahi Seika reimagines traditional karinto with longer shelf life and trending flavours while retaining its signature crunch and sweetness

As Mars expands through mega‑deals, sustainability pushes and portfolio diversification, the company is placing a bigger strategic bet on M&M’s to anchor growth and relevance in a changing global snacking landscape

Meat alternatives are in trouble, but traditional plant-based and vegetarian foods will not necessarily replace them

Research into sunflower oil byproducts suggests an overlooked ingredient could help bakers lift protein and fiber levels while supporting sustainability goals and easing pressure on wheat-based formulations

A paused split, a new CEO and Berkshire Hathaway heading for the exit – all eyes are on Kraft Heinz’s next move

The next wave of functional innovation is coming. Here are four key need states to watch

Dole Specialty Ingredients says upcycling fruit side streams into functional ingredients has nutritional and economic promise, but high costs still limit adoption

The influence of gamification, child obesity and more on the packaging sector feature in this edition of Packaging Happenings

Here are our top 10 sustainability stories of 2025, spanning corporate strategy, upcycling innovation and the practical challenges facing the food and beverage industry

India’s new alcohol regulations include mandatory labelling and expanded category definitions, signalling greater consumer transparency and flexibility for producers

In a near-$700bn global market, a handful of companies now decide what scales, what sticks and what survives, and in 2026, the power gap is only widening

The social media platform can drive food trends to the point where they move markets