
OSK makes caffeine-free tea play as it eyes US, Middle East
Japanese tea brand OSK is expanding its caffeine-free range to tap health trends and capture international growth
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Japanese tea brand OSK is expanding its caffeine-free range to tap health trends and capture international growth

Convenience, wellness and cultural identity are reshaping what people eat, driving five global food trends influencing brands today

India’s recent reforms span ingredient restrictions and digital trade systems aimed at strengthening food traceability and supporting domestic and global trade

本期探讨本土化、功能创新与高端化如何助力品牌赢得亚洲各地消费者

With a rising number of Chinese brands pushing into Southeast Asia, competitors need to look beyond price to localisation, uniqueness and other strategies

This edition examines how localisation, functional innovation and premiumisation are helping brands win consumers across Asia

Vanilla, chocolate, and strawberry ice creams continue to outperform flavour and health trends

今月のJapan Focusでは、キットカットがどのようにして日本のアイコンとなったか、食料安全保障の強化に向けた取り組み、Growth Asia Summit におけるグリコ、そして FFCの消費トレンドについて探ります

This edition explores how KitKat became a Japanese icon, efforts to strengthen food security, Glico in Growth Asia Summit, and FFC consumption trends

Japanese home cooking aligns closely with sustainable diet goals, but researchers warn that westernisation, aquaculture pressures, and excess sodium could undermine its future