Elizabeth Crawford

Senior Editor – North America

Elizabeth Crawford is an award-winning multi-media journalist, senior editor for FoodNavigator-USA and host of FoodNavigator-USA's Soup-To-Nuts podcast, which covers emerging trends, regulatory pressures and marketing strategies. She frequently speaks at events about food and beverage trends and pressing issues facing the CPG industry, and regularly moderates panel discussions on key themes facing different segments of the industry. She has more than 20 years as a business-to-business reporter covering the food, dietary supplement and healthcare industries through business, regulatory and legislative lenses.

All stories

Summer Fancy Food Show

Gut health enters a new phase as brands move beyond probiotics

09-Jul-2026

By Elizabeth Crawford

Consumer demand for more targeted digestive benefits for different usage occasions is driving innovation across yogurt, fermented foods and traditional botanicals, while raising the stakes for education

Summer Fancy Food Show

Can new formats reinvent the olive oil category?

08-Jul-2026

By Elizabeth Crawford

Established brands are reimagining how consumers use, and think about, olive oil through wellness-focused formats and packaging innovation

Summer Fancy Food Show

Fragmentation reshapes grocery, creating new opportunities for specialty brands

07-Jul-2026

By Elizabeth Crawford

NielsenIQ says shifting shopping habits, online growth and changing drivers of consumer trust are redefining the path to purchase and opening doors for specialty manufacturers

Summer Fancy Food Show

Walmart debunks 3 myths that deter emerging brands

07-Jul-2026

By Elizabeth Crawford

Walmart executives challenge common assumptions about national distribution, premium positioning and the retailer’s shopper base, and share the performance metrics they say matter most after launch

Soup-To-Nuts Podcast

What it takes to earn a place in today’s snack cart

06-Jul-2026

By Elizabeth Crawford

Economic pressure, growing health awareness and AI-powered product evaluation are making shoppers more selective, forcing snack brands to prove their value beyond price, says NielisenIQ’s Chris Costagli

Sweets & Snacks Expo

Mars rethinks seasonality to drive bigger sales with smaller moments

02-Jul-2026

By Elizabeth Crawford

The confectionery maker says future growth depends less on recruiting new snackers and more on creating more consumption occasions through micro-seasons, cultural moments and holiday extensions

Soup-To-Nuts Podcast

Can regenerative agriculture become food’s next big growth story?

29-Jun-2026

By Elizabeth Crawford

Kiss the Ground CEO Evan Harrison and FOND Regenerative founder Alysa Seeland explain why rising consumer awareness is attracting retailers and what must happen before regenerative products can scale

Sweets & Snacks Expo

Hershey’s ‘yes, and’ innovation strategy blends better-for-you and indulgence

25-Jun-2026

By Elizabeth Crawford

The confection giant is leveraging protein, zero-sugar products and cross-category brand extensions to reach new consumers and help retailers merchandise a changing snacking landscape

The state of fermentation and cultivated ingredients: Where are we now?

Fermentation finds its footing even as food-tech funding cools

23-Jun-2026

By Elizabeth Crawford

Startups producing colors, proteins, sweeteners and specialty ingredients through fermentation are attracting investment, regulatory approvals and commercial partnerships as manufacturers seek alternatives to constrained conventional supply chains